Is Mystery Shopping About To Get Less…Mysterious?
IntelliShop, the Perrysburg, Ohio, company known for its roster of 1 million-plus mystery shoppers with clients in industries like health care, banking, restaurants, real estate, museums and more, is rolling out a new Brand Standards and Compliance division. Among its focuses – in addition to those inferred in its title – are loss prevention and royalty assurance, efforts the company says it can improve using more in-depth audits.
Mike Mershimer, an industry veteran who will serve as the division’s president, said it’s the next step as the 20-year-old company continues to innovate. His team will bring over 70 years of experience to the table. Mershimer himself has logged over 25 years leading loss prevention and royalty assurance for brands like Quiznos, Dunkin’ Brands and American Greetings.
“This is a next level service for the more enlightened retail and restaurant industry leaders,” Mershimer said. “We’re taking it step further. This is where the world’s going now. A brand has to control its integrity. If you don’t, you’re going out of business.
Read the full article here: https://www.forbes.com/sites/lizengel/2020/02/26/is-mystery-shopping-about-to-get-lessmysterious/