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Why the Post-Purchase Customer Experience May Be Just as Important as the Sale Itself

By Ron Welty, Founder and Chief Client Officer The customer journey doesn’t stop after a purchase is made. While the ultimate goal of any business is the sale, if you want to encourage repeat customers, brands should put the same focus on the post-purchase customer experience as well.  The post-purchase customer experience consists of everything that happens after the customer checks out to when customer uses the product. This includes how online orders are fulfilled, delivered and communicated to your customers.  Alex Poulos, vice president of marketing for Support.com, told