Why Creating an Omnichannel Customer Experience has Never Been More Important

by Ron Welty, Founder & Chief Client Officer The way customers and companies connect has changed dramatically in recent years. Phone, email, live chat, text messaging, social media, mobile apps—there appears to be an endless supply of channels for customer communication, with the majority of customers expecting to reach a company 24/7. It’s often challenging for companies to not only be accessible in these channels, but for those channels to deliver consistent quality. According to the