What Are Your Competitors Up To?
Posted on February 8, 2019
How do customers decide to do business with you versus your competitors? The answer is simple -- experience. They give both of you a try; then decide which business they’ll be loyal to in the future. In determining a favorite, customers balance a comparison of: 1. Price 2. Convenience 3. Selection 4. Customer Service Fortunately (or unfortunately) for each brand, once a customer declares a personal favorite, they typically remain loyal to that retailer until one of the following happens: 1. The favorite stops doing what made them their favorite 2. The contender does something so extraordinary that...