What Are Your Competitors Up To?

How do customers decide to do business with you versus your competitors? The answer is simple -- experience. They give both of you a try; then decide which business they’ll be loyal to in the future. In determining a favorite, customers balance a comparison of: 1.  Price 2.  Convenience 3.  Selection 4.  Customer Service Fortunately (or unfortunately) for each brand, once a customer declares a personal favorite, they typically remain loyal to that retailer until one of the following happens: 1.  The favorite stops doing what made them their favorite 2.  The contender does something so extraordinary that...

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