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Weighing the Pros and Cons of Mystery Shopping During the Holiday Season

By Ron Welty, Founder & Chief Client Officer Between the droves of shoppers and the thrill of the hunt for the best deals, any notion of customer experience can sometimes take a back seat for retailers during the busy holiday season. Because Black Friday and the days leading up to the holidays typically aren’t designed for shoppers to leisurely stroll the aisles, some might say that the customer experience isn’t as easy to prioritize during this time of year. Even if it was, would customers notice the small things store associates do to provide an exceptional...

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