Share of Mind Studies

Are Store Associates Selling Your Products, or The Competitions? You’ve worked hard to differentiate your products from the competition, invested a lot in advertising and marketing materials, training of sales associates, and sometimes, slotting fees. Yet a big challenge remains to assure your product’s success: you don’t own or operate your own stores, and so you must rely on someone else’s associates to make your products successful. At the moment of truth, when a customer asks them about your products, and maybe the competition’s, what do they say? Who do...

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