How to Turn Customers into Powerful Brand Advocates

By Ron Welty, Founder & Chief Client Officer Between ever-changing algorithms and a crowded marketplace, it can be easy for brands to get lost in the noise. This makes customer acquisition and retention challenging for even the most favorable brands. Brand advocates offer a solution to overcome these hurdles. What are Brand Advocates? Brand advocates, also referred to as brand ambassadors, are people who love your brand, support your company, and promote your products and services to prospective customers. They’ll proactively share information about a company to their networks via social media, word of mouth, email, or any...

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