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How to Reduce Your Customer Churn Rate

by Ron Welty, Founder & Chief Client Officer Customer come and go, but eventually, the losses add up. According to Gartner, 80 percent of a company’s future revenue will come from just 20 percent of its existing customers. When measuring the success of your business, make sure to look at your failures, too. In order to improve customer retention, brands must focus on customer churn. What is Customer Churn? ...

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