How to Leverage Loyalty Rewards Programs to Improve Customer Experience

By Ron Welty, Founder & Chief Client Officer It’s no secret loyalty rewards programs can be popular among customers. However, just because you have one, doesn’t necessarily mean it’s effective. According to a report by Bond Brand Loyalty, the average consumer belongs to about 14 loyalty programs, but uses fewer than half of those on a regular basis.  A well-designed customer loyalty program can be a win-win for both brands and customers. As the name implies,...

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