How to Leverage Competitive Auditing to Make Customer Experience Your Key Brand Differentiator
By Ron Welty, Founder & Chief Client Officer In today’s marketplace, why do customers choose you over your competitors? For many, customer experience is the deciding factor. Walker reports that in 2020, customer experience has overtaken price and product as the key brand differentiator. According to the Wall Street Journal, “Customers want a positive experience, not just a transactional relationship, with the brands and companies they engage with.” As...