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How to Improve the Ecommerce Customer Experience

by Ron Welty, Founder & Chief Client Officer Online or shopping mall? Customers are increasingly choosing online stores over brick and mortar locations, with ecommerce sales representing more than half of all retail sales growth last year, according to the U.S. Department of Commerce.  As with any business in today’s “age of the customer,” e-retailers must focus on creating exceptional experiences in order to stay competitive. Pivotree, a global commerce and information...

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