How to Get Customer Feedback Without Asking the Customer

By Ron Welty, Founder & Chief Client Officer Customer feedback surveys are everywhere. They’re at the bottom of cash register receipts. They fill up your inbox. They’re how customer service calls end.  According to Pew Research Center, as many as 82 percent of Americans make purchasing decisions based on customer feedback. While it’s important to gather feedback, the more you seek it, the more overburdened your customers may feel. As a result, your customers may suffer from