How Technology Is Changing the Mystery Shopper World for SMBs

From By Mona Buchnell, December 21, 2017 Online review websites and an increase in low-cost mystery shopping companies have led to more ways for busy entrepreneurs to understand shoppers' minds. Implementing best practice policies, employing experienced managers and being hands-on all go a long way toward managing quality assurance, but hiring professional mystery shoppers to see how things really run when you're not around is still a tried-and-true method for maintaining high standards. Like most industries, the mystery shopper business has been impacted by technology in both positive and negative ways. With the advent of online review websites and...

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