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How Micro Moments are Maximizing the Customer Experience

By Ron Welty, Founder & Chief Client Officer Each person experiences 20,000 moments every day, so says Nobel Prize-winning scientist Daniel Kahnema. Among these moments, there are what Google calls “micro moments,” or moments when someone is looking for answers, discovering new things, or making a decision to know, go, do, or buy. In these moments, customers are drawn to the brands that deliver on their needs. Here’s how top brands are leveraging...

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