By Ron Welty, Founder & Chief Client Officer
Brands are increasingly creating automated worlds for customers through the Internet of Things (IoT). Simply explained, IoT refers to a physical device that is connected to the Internet, giving it the capability to collect and share data. From smart devices to wearable technology, IHS Markit
expects there could be as many as 125 billion connected “things” by 2030. As innovation in technology continues to grow, here are a few ways savvy brands can leverage IoT to enhance the customer experience.