How In-Store Execution Can Affect Your Retail Customer Experience
By Ron Welty, Founder & Chief Client Officer Thanks to the rise of e-commerce, shopping around for the best products and prices is easier than ever. Yet, when it comes to choosing brands, Walker says customer experience has overtaken price and product as the key differentiator. In order to compete with traditionally lower prices and the ease of the online shopping experience, brick-and-mortar retailers need to focus on their in-store execution. Poor In-Store Execution Successful in-store execution can be challenging for retailers. According...