How Frequently Should I Shop My Business?

by Ron Welty, Founder & Chief Client Officer When a small business owner is considering a mystery shopping program, one of the first questions they typically ask themselves is, “how frequently should I mystery shop my business?”.  There is no “one size fits all” answer, and some providers may simply tell you, “more”! We believe that it’s very customer-specific, and depends on a few things. Below are some questions to ask yourself when trying to figure this “number” out. What's your goal? Mystery shopping can be used to...

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