How Do Small Businesses Use Mystery Shopping?

By Ron Welty, Founder & Chief Client Officer Most small business owners are familiar with mystery shopping, but not all may know the many purposes it can serve. Here's a quick outline of how mystery shopping can help your business. Higher than normal customer complaints When your customer complaints spike, you can use mystery shopping to help pinpoint the root cause of what caused them. You can then use the detailed insights received from the mystery shop evaluation to help get your associates and business back on track. Assure your...

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