How Do Small Businesses Use Mystery Shopping?

By Ron Welty, Founder & Chief Client Officer Most small business owners are familiar with mystery shopping, but not all may know the many purposes it can serve.  Here’s a quick outline of how mystery shopping can help your business: Higher-than-normal customer complaints recently – when your complaints spike, you can use mystery shopping to help pinpoint the root cause of what caused those, then use the information reported to help get back on track. Assure your brand promise is met – your customers have expectations of your business and you’ve worked hard to design...

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