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How An Entirely Fake Restaurant Became London’s Hottest Reservation

From fortune.com By Davis Z. Morris, December 10, 2017 A London-based writer has illustrated how easy it is to manipulate review sites like TripAdvisor, by pushing an entirely nonexistent restaurant to the top spot in all of London. Vice writer Oobah Butler – who also recently impersonated a designer for Paris Fashion Week – already had a bit of experience with gaming review sites, having previously been paid to write fake reviews by a shady PR service. That inspired him to create The Shed at Dulwich, which was, literally, the backyard cottage he calls home. Butler set up...

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