Going Mobile… Good or Bad for your Business?

By Danielle Bauhaus, Sales Coordinator E-Commerce has created a significant impact on today’s consumers due to the convenience it provides. Not only can consumers research and purchase products from the comfort of their homes or offices, but due to email automation and intense algorithms, product suggestions based on purchasing decisions are generating sale increases.  There are many advantages to shopping online for both the consumer and the business. However, it’s no rumor that sales have decreased in-store since many retail brands have gone the e-commerce route. The ultimate game-changer is how to go mobile but...

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