Generational Differences in Customer Experience Expectations

By Ron Welty, Founder & Chief Client Officer Today’s consumers expect a quality customer experience, but generational differences can present some challenges. Taking a one-size-fits-all approach to customer experience rarely works, as most brands have customers of all ages with varying expectations. In order to stay competitive, brands must learn to personalize their customer experience and understand the generational differences among Baby Boomers, Generation X, Millennials, and Generation Z. Here are the buying habits and customer experience expectations for each generation. Baby Boomers Baby Boomers, or those born between 1946 and 1964, have seen and experienced it all. Spending by...

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