Fake Reviews: How to Spot Them and What Actions Your Business Can Take

By Ron Welty, Founder & Chief Client Officer Online reviews have become a powerful tool in convincing a customer to buy (or not to buy). In fact, customers are willing to spend 31 percent more with businesses that boast excellent reviews, while 94 percent of consumers say a negative review can convince them to avoid a business. But buyer and brand beware: The online marketplace can be a dark place. Online reviews can be easy to manipulate, meaning anyone can...

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