How to Develop a Customer-Centric Culture in your Organization

by Ron Welty, Founder & Chief Client Officer What makes for a great customer experience? It’s not simply the first person a customer sees when they enter a store or the associate who answers the phone. Customer experience touches every facet of an organization, from marketing and sales to product development and especially frontline associates that interact with customers every day. Some of the world’s greatest companies understand a customer-centric culture must be exemplified by every member of an organization. Research by