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Delighting Digital Customers

By Matt Urich, Client Services Manager While the primary intent of ecommerce is to provide a customer an experience that is focused on speed and convenience, the “experience economy” has seeped into online buying.  Through a host of strategies intended to delight online customers, savvy companies can provide a personalized customer experience that enhances loyalty, increases sales, and improves general customer satisfaction.  A good online customer experience starts prior to purchase, and most critical to the shaping of that experience is page design.  While Amazon still dominates the e-retail sphere, many forgo shopping at Amazon...

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