By Ron Welty, Founder & Chief Client Officer
In a competitive marketplace with virtually unlimited options, customer experience has become more important than ever before. According to Walker
, it’s overtaken price and product as the key brand differentiator, with 62 percent of companies currently investing to meet the changing needs of their customers.
With more brands adopting this customer-centric mentality
, it’s important to continuously seek to understand, evaluate, and improve...Read More