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Bringing Emotion into the Customer Experience

by Ron Welty, Founder & Chief Client Officer In today's ever-changing digital climate, brands are leveraging the power of technology to improve their experience design in groundbreaking ways that didn't even exist a few years ago. However, despite these great advancements, Forrester found that emotion remains the biggest driver of a great customer experience, outpacing ease and effectiveness. We've outlined why emotion is so important to customer experience and...

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