Brick and Mortar Vs. Online: The Winning Retail Customer Experience Strategy
By Ron Welty, Founder & Chief Client Officer Since the rise of Amazon, retailers have been faced with the ongoing challenge of competing with the online marketplace. Between nationwide store closings and major layoffs in retail, it’s not surprising to think that traditional brick-and-mortar retailers have a challenging future in an increasingly digital world. However, in a saturated online marketplace, going fully digital may not necessarily be the answer. It may come down to companies to rely on brick-and-mortar stores and online retail working together to create the ultimate customer experience. Benefits of Brick and Mortar Stores Brick...