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Best Practices for Improving Customer Experience Through Social Media

by Ron Welty, Founder & Chief Client Officer Social media sites like Facebook, Twitter, and Instagram have evolved to become strong marketing, advertising, and customer service channels for businesses in every industry. Social media is typically one of the first channels customers go to when they are seeking advice or need to communicate with a brand. According to a J.D. Power survey, 67 percent of customers have used social media to resolve their customer service issues. Improving your brand’s social media strategy can help take your customer experience to...

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