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What are the Best Methods for Measuring Customer Experience Insights?

by Ron Welty, Founder & Chief Client Officer Every company wants to put the customer first. Sounds simple, but it’s one of the most difficult things for a business to accomplish. Measuring customer experience allows companies to better understand the needs of their customers by learning their likes and dislikes along the customer journey. This is important for businesses to improve customer experience and meet KPIs. As an American Express survey found, the majority of buyers will pay more for first-class customer service. To better understand...

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