Is Mystery Shopping About To Get Less…Mysterious?
IntelliShop, the Perrysburg, Ohio, company known for its roster of 1 million-plus mystery shoppers with clients in industries like health care, banking, restaurants, real estate, museums and more, is rolling out a new Brand Standards and Compliance division. Among its focuses – in addition to those inferred in its title – are loss prevention and royalty assurance, efforts the company says it can improve using more in-depth audits. Mike Mershimer, an industry veteran who will serve as the division’s president, said it’s the next step as the 20-year-old company continues to innovate. His team will bring...