By Ron Welty, Founder & Chief Client Officer
The end goal of any customer journey goes beyond completing a purchase. The post-purchase experience
can be just as important as the purchase itself, so it’s crucial that the purchase meets the customer’s expectations. Unfortunately, that’s not always the case.
Your return policy could be the key to convincing a customer to buy―and buy again, even if they choose to return a product. Below, we’ll explore how product return policies can...Read More