By Ron Welty, Founder & Chief Client Officer
The ultimate goal of a mystery shopping company is to improve customer experience. Consider the irony: While your mystery shopping company may, in fact, help improve the experience of your customers, you, as their customer, have a poor experience working with the mystery shopping company.
A mystery shopping company with a bad customer experience is like a double-edged sword. They preach about the importance of creating good customer experiences, but don’t have a solid mission or strong enough practices to deliver the same excellent experiences to their own customers....Read More