by Ron Welty, Founder & Chief Client Officer
In a competitive marketplace where customers have endless options, customer experience and personalization have become two of the most important differentiators for businesses. It’s so important that Gartner
found that 89 percent of businesses will compete solely on customer experience. In order to sustain growth, it will be vital for brands to create personalized experiences along every point in the customer journey.
Customer Experience Touchpoints
Customer experience touchpoints are interactions, including encounters where there is no physical interaction, that affect...Read More