How An Entirely Fake Restaurant Became London’s Hottest Reservation

From By Davis Z. Morris, December 10, 2017 A London-based writer has illustrated how easy it is to manipulate review sites like TripAdvisor, by pushing an entirely nonexistent restaurant to the top spot in all of London. Vice writer Oobah Butler – who also recently impersonated a designer for Paris Fashion Week – already had a bit of experience with gaming review sites, having previously been paid to write fake reviews by a shady PR service. That inspired him to create The Shed at Dulwich, which was, literally, the backyard cottage he calls home. Butler set up...

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How Technology Is Changing the Mystery Shopper World for SMBs

From By Mona Buchnell, December 21, 2017 Online review websites and an increase in low-cost mystery shopping companies have led to more ways for busy entrepreneurs to understand shoppers' minds. Implementing best practice policies, employing experienced managers and being hands-on all go a long way toward managing quality assurance, but hiring professional mystery shoppers to see how things really run when you're not around is still a tried-and-true method for maintaining high standards. Like most industries, the mystery shopper business has been impacted by technology in both positive and negative ways. With the advent of online review websites and...

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