TalkShop

Delighting Digital Customers

By Matt Urich, Client Services Manager While the primary intent of ecommerce is to provide a customer an experience that is focused on speed and convenience, the “experience economy” has seeped into online buying.  Through a host of strategies intended to delight online customers, savvy companies can provide a personalized customer experience that enhances loyalty, increases sales, and improves general customer satisfaction.  A good online customer experience starts prior to purchase, and most critical to the shaping of that experience is page design.  While Amazon still dominates the e-retail sphere, many forgo shopping at Amazon...

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Baby, it’s Cold Inside.

by Greg Reynolds, Client Services Manager I had a few packages delivered yesterday, which I forgot to bring inside until I was already sunk into my couch. Since they were just on the porch, I went outside without a coat to bring them in. As the feeling slowly returned to my face, I was reminded of a trip to Chipotle. One which obviously made a negative impression on my dining experience. In my previous career I traveled for business. A LOT. Although I loved visiting new cities and trying new restaurants, I often craved something that reminded me of...

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How Do Small Businesses Use Mystery Shopping?

By Ron Welty, Founder & Chief Client Officer Most small business owners are familiar with mystery shopping, but not all may know the many purposes it can serve.  Here’s a quick outline of how mystery shopping can help your business: Higher-than-normal customer complaints recently – when your complaints spike, you can use mystery shopping to help pinpoint the root cause of what caused those, then use the information reported to help get back on track. Assure your brand promise is met – your customers have expectations of your business and you’ve worked hard to design...

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Top Business New Year Resolutions for 2019

As 2018 came to a close, I’m sure you had a chance to reflect on the past year. What worked. What didn’t. Where you are versus where you want to be. The question always comes down to what more can I do to improve my business for 2019? Check out these New Year’s Resolutions for businesses for 2019. Focus on inclusive leadership Share knowledge Adopt a nonprofit Define goals quarterly Take time for professional development Create a healthier work environment Optimize the customer experience (IntelliShop’s personal favorite) Improve resource planning Improve relationships Develop a culture...

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Your Online Reputation Matters.

Just how important are online reviews? Well... 90% of consumers read online reviews before visiting a business. 88% of consumers trust online reviews as much as personal recommendations. Customers are likely to spend 31% more on a business with “excellent” reviews. According to those statistics, I would say that they are pretty important. A bad review is probably your worst nightmare...am I right? Thank goodness not all online reviews are bad. The motivation behind why consumers feel the need to leave an online review always leads back to the experience they received with your associates or your products. One day...

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