When in doubt, re-read rule one

“Seth Godin is someone whom we respect, especially his views on customers and taking care of them.  His blog piece below is yet another example of how he “gets it” and is trying to help others do the same” When in doubt, re-read rule one Rule one has two parts:  a. the customer is always right b. if that's not true, it's unlikely that this person will remain your customer. If you need to explain to a customer that he's wrong, that everyone else has no problem, that you have tons...

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