Abandoned Carts: How Your Return Policy Affects the Customer Experience
By Ron Welty, Founder & Chief Client Officer The end goal of any customer journey goes beyond completing a purchase. The post-purchase experience can be just as important as the purchase itself, so it’s crucial that the purchase meets the customer’s expectations. Unfortunately, that’s not always the case. Your return policy could be the key to convincing a customer to buy―and buy again, even if they choose to return a product. Below, we’ll explore how product return policies can...