Going Mobile… Good or Bad for your Business?

By Danielle Bauhaus, Sales Coordinator E-Commerce has created a significant impact on today’s consumers due to the convenience it provides. Not only can consumers research and purchase products from the comfort of their homes or offices, but due to email automation and intense algorithms, product suggestions based on purchasing decisions are generating sale increases.  There are many advantages to shopping online for both the consumer and the business. However, it’s no rumor that sales have decreased in-store since many retail brands have gone the e-commerce route. The ultimate game-changer is how to go mobile but...

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How to Improve the Ecommerce Customer Experience

by Ron Welty, Founder & Chief Client Officer Online or shopping mall? Customers are increasingly choosing online stores over brick and mortar locations, with ecommerce sales representing more than half of all retail sales growth last year, according to the U.S. Department of Commerce.  As with any business in today’s “age of the customer,” e-retailers must focus on creating exceptional experiences in order to stay competitive. Pivotree, a global commerce and information...

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