1 oz. Customer Service = 1 lb. Advertising
Today, Seth Godin posted on his ever-valuable blog on business and marketing the value of customer service at the moment a brand is under the most scrutiny by a customer. As Godin writes, airlines are realizing that delayed or cancelled flights are prime opportunities to offer potentially annoyed customers perks like free online books and movies while they wait. Read more here and keep in mind Seth’s word of warning: “if your organization has a stall, deny and avoid policy when it comes to customer interaction,...
A Great Quote
I read a great quote today from Seth Godin: "The problem with the race to the bottom is that you might win."
Stuff You Can Always Use
Below is Seth Godin's Blog entry from 5/6/2011. His headline for it is What's High School For? I would re-name it: Stuff You Can Always Use. When I read it, it struck me that I practice some, not all, some consciously, some not. I think for anyone wondering how to make your way in the world, what to focus on, how to better your lot, what do you do to succeed, how to challenge yourself to grow personally, this is a good (but not complete)...