IntelliShop recently published a syndicated tele-sales study in the January 6th issue SportsBusiness Journal. Our 2013 NBA Season Ticket Agent Study has produced a number of interesting (and often surprising) results. Taken at the highest level, there are three key takeaways; two being quite positive, the third being somewhat concerning:
1. NBA agents are performing better than most call center sales operations, including those of other major sports leagues.
2. NBA agents improved their sales processes and customer handling skills, since the last study (2011).
3. Although the overall picture is positive, there is an alarming gap between the performances of individual teams in...Read More