TalkShop

The Making of an Effective Mystery Shopping Questionnaire

Intellishop exists to help our clients see their business through the eyes of their customers, and in so doing, find a road map to improvement.  At the most basic level, our process can seem simple and easy. We send mystery shoppers to our clients’ businesses, have them gather information about the business, and then present that information to our clients in an easy-to-understand format. On the surface, that may look like a straightforward task. In practice, achieving worthwhile results is a bit more complicated. We define “worthwhile results” as actionable data that points out tangible ways...

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Post Training Strategies:  Use Mystery Shopping to Know What’s Sticking.

By Greg Dale, Senior Director, Client Development Well trained employees are clearly a major priority for American companies. In 2016, U.S. employers spent more than $70 billion on employee training programs, and more than 40% of that training involved an instructor working with employees individually or in a group setting. For companies with many locations, tackling this priority is more complex. It’s one thing to train employees on how you want them to interact with customers. It’s another to make sure the training is actually being implemented. ...

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Blackout Dates

As the holiday season is now in full swing, you may be communicating to your Client Services Manager that mystery shoppers should not evaluate your locations on specific days. Your employees simply cannot be evaluated when they are at home with their families (whether gathered around a turkey, a fireplace, etc.) and your doors are closed. Mystery shopping programs are often given additional “blackout dates” when evaluations may appear atypical for a number of reasons. Take the recent behemoth shopping day Black Friday for example, which is widely assumed to be a “blackout date” because employees...

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Asking The Right Questions

Mystery shops are a great way to measure if a company’s procedures and protocols are being followed by a company’s associates.  Are the floors clean? Are you greeting each customer within 10 seconds of entering the store?  How long is the average wait for service?  All of these are important quantitative metrics that provide insight into the specifics of a store’s operations and compliance (or lack of).  More importantly, how do these policies impact the customer?  Do they really care if the entire product is fronted perfectly, and if so,...

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Rogue Mystery Shoppers

Many companies choose to employ mystery shoppers and mystery shopping companies to ensure their employees are offering the best and most reliable service they can.  Firms improve the customer service they offer, shoppers earn money, and sometimes employees even receive bonuses based on their performance with these secret shoppers. Sometimes, however, this system works in a different way.  Occasionally, the mystery shopper is not contracted by a mystery shopping firm or even the business entity itself. These shoppers can be self-driven, media-related, or even government-employed. Apple Inc. is known for their brand image and well-constructed products.  Apple...

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