Unsung Heroes...Who Will Answer the Call

April 05, 2011

Written By: Chris Tiefel, Field Staff Coordinator

Sometimes I think JFK’s famous quote should have gone like this; “Ask not what the store can do for you, but what you can do for the store.” I know what you’re thinking. “This guy is crazy.” And you are probably right, but stores and restaurants are in competition with each other every day for your hard earned dollar. They spend tons of money on advertising, promotions, giveaways, and more in an effort to get you in the door and that is where the real work begins. They know that if you do not have a good experience, you will not only take your business elsewhere, but you will tell everyone you know and encourage them to go elsewhere.

So back to my earlier question, what have you done for them lately? Businesses are not perfect and need help to stay on track. This is where mystery shopping comes in. As a mystery shopper, you are on the front lines of the customer service industry. The information you provide is vital in helping stores improve and helping your fellow consumer get more for his/her dollar.

Whether you are new to mystery shopping or have been doing it for awhile, know that what you do is important. We need you!  You are the unsung heroes of customer service! Encourage your friends and family to sign up to be mystery shoppers. The more mystery shoppers, the better customer service will be in all your favorite places.